第三百九十五章 自 由 市 场
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正是因为有着这个条款，卡人就变得轻松无比了。</p>
最先深受其害的，便是《十面埋伏》。</p>
一千一百零五万美元，只有《英雄》成绩的五分之一。</p>
如果说国际章没有李联杰的号召力，所以才导致院线谨慎铺片，北美观众并不买账的话，那么之后的《功夫》，则是受到了明面上的阻挠。</p>
一开始，《功夫》在接受审核之后，被定义成PG-13。</p>
可等索尼将宣传物料铺设出去，准备按档期宣传时，美国电影协会忽然传来消息，表示要重新审核《功夫》，因为里面有大尺度的斗殴场景。</p>
如此情形，令索尼始料未及。</p>
而等他们想要去和协会理论时，协会一口咬定重审，并且不接受任何申诉。</p>
胳膊拧不过大腿。</p>
在协会姓美索尼姓日的情况下，他们只能妥协。</p>
可等他们第二次将电影拿去送审时，得到的结果，却是R。</p>
因为审核小组觉得，《功夫》这部电影宣扬暴力，并不符合青少年的成长价值观。</p>
Whatfuckyousay？</p>
如果《功夫》这种尺度都属于R，那么《英雄》和《十面埋伏》是如何审成PG-13的？</p>
后两部电影的尺度比《功夫》大多了吧？</p>
尤其是《十面埋伏》！</p>
国际章还脱了呢！</p>
可甭管索尼如何辩解，协会都没有更改的意思，无奈之下，他们只得按R发行。</p>
虽说修改只是嘴皮子一碰的事情，但先前投入的宣发物料以及院线安排也都因此而全部作废，到了最后，更是出现了《功夫》前两周只有六个场馆上映的情况，到了第三周，走完全部手续的它才得以在北美两千五百个场馆同时上映。</p>
当时，他们给出的解释则是，宣传需要，培养口碑。</p>
虽说一千七百一十万的票房非常不错，但失去的两周，让这个成绩失了颜色。</p>
之后，索尼便放弃了《霍元甲》的争夺，让其被环球子公司FocusFeatures的分部RoguePictures给买走，随着美国资本的介入，审核委员会又非常神奇的将它评定成PG-13，而它砍下的两千四百六十三万，已经是华语电影最后的光辉了！</p>
当时，人们只当是各路导演江郎才尽，大陆市场厚积薄发，所以着眼于当下。</p>
等到《长城》开拍后，憋了十五年的老谋子才说出了根本——</p>
“因为美国现在的放映问题，所以主角只能是美国人。”</p>
这也是《流浪地球》的导演公开表示，‘先服务观众’的原因！</p>
是小破球背后的中字头不知道该如何进行海外宣发吗？</p>
是小破球穷的连英语配音都搞不好么？</p>
是投资小破球的企鹅和四十大盗不知道分级在哪做吗？</p>
不！</p>
是因为强调自由市场的美国说NO！</p>
在这种情况下，李美敬敢作妖，美国电影协会就能把韩国电影打死！</p>
孙子想和爷爷叫板？</p>
做梦呢！</p>
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